The higher up the search ladder you go, the more potential clicks you will receive since the searcher will see your ad first. This creates an upward spiral which if you can get on the right side of with relevant ad copy from the beginning, you’ll end up paying less per click, and getting more clicks on your ad for the same daily budget.
Click Thru Rate is one of the determining factors to quality score, and hence the success of your campaign. As you can tell by now, writing the best and most relevant ad copy to achieve such high clicks is key. The most important part of writing a good Google Adwords ad is the headline.
The most important part of your Google Adwords ad copy is the headline. A poor headline can make or break an adwords campaign and leave you way out of pocket. Five times as many people read the headline than they do the description lines and display URL, so unless your headline captures the browser, your adwords ad won’t get clicked on.
The simplest way to write headlines is to include the keyword in the headline every time.
When you know every adwords tips and how adwords works you may ask “How the hell I can write a successful ads that clicks and make a sale”. That is one of the most important factors in Adwords, having a good headline that clicks and the most difficult one (for me at least!). Testing and researching over the net I have found many good tips that most affiliate marketers will not reveal.
* Use questions that arouse curiosity or interest. For instance, you can say Want to make $10,000 in one hour?
* You can also offer instructions.. Cure the cold in five simple steps, or How to keep your PC virus clean, would be interesting.
* Tell a story. There’s nothing better to spark interest than to appeal to your audience’s sympathy or empathy. Tell them a story like How I made $10,000 in one hour, or I lost 50 pounds in two weeks.
* Divulge information. Claim something that only you know, such as The Mystery of Google AdWords. People will notice this, especially if they want to learn more about what you have to offer.
* Claim unbelievable stuff! People will be intrigued with Make $10,000 in one hour or Keep thin without exercise. You can make it as absurd and unbelievable as possible, and people will surely notice!
* Create (and maintain) trust. The web is all about trust these days. Recommended by the Queen, would be good.
* Compare People love to go for what’s better. You can say cheaper than Wal Mart or better than Coke. If you are promoting a product that their competition is a big well known company compare it in your ad. For example you are selling a book from a bookstore that is not well-known in the market compare it saying something like this: Amazon vs X name, and say in a few words the one key comparison why x-name is better than amazon
* The Three Dots: Mindvalley Labs found this and was the first to publish it. They made a comparison about adding three dots in the final phrase of each ad, and it worked very well. Why it worked so well this method? it naturally tells people that there is more information waiting behind the add.
adwords tips
* Tiny changes: Small changes can make a huge impact in CTR. Even a word can make your ads to boost in CTR. Again, Mindvalley Labs found this they had the word “Changes” into their ads and they changed to the word “Change” and that tiny change alone resulted in a 180% increase in the Click-Through-Rate.
adwords tips
Mindvalley folks explained why “Change” and “Changes” can cause such a big conversion difference:
The word “changes” insinuates AUTOMATIC change. The word “change” implies the act of doing something yourself. For example, if you were advertising a tool for cleaning for your dog:
“Dog-Clean-O-Matic Washes Your Dog Spotless”
Makes the reader see the machine as an automatic tool. Toss your dog into it and voila - the animal’s now spotless. You don’t have to do any dirty work.
On the other hand:
“Dog-Clean-O-Matic: Wash Your Dog Spotless”
Makes it seem like the machine requires YOU to do manual labor. Perhaps it nothing more than a fancy new kind of fur brush.
This distinction is important depending on the product you’re selling. In the ad above, we’re selling a relaxation CD: perhaps this is why the word “Change” relates better to the audience. They want to be in control when they go through this relaxation process. The word “changes” perhaps implies something where the participant losed control - as in hypnosis. It could be intimidating.
For other ads - in the case of software for example - I have seen the word “changes” work better. This could be because, for software, we want stuff that does the work for us automatically.So try testing both phrases on your ad.
* The Power of The “Secret” Keyword: One of the power headlines keywords is the word : Secrets and this resulted a huge boost in CTR +200%!
adwords tips
* “You Need To” a powefull keyword: Another powerfull keyword is “You Need To” it usually makes people clicks less (people don’t like to be ordered) but the convertion is higher because you are visitors what to do. If they want to do it they will click on your ad.
adwords tips
* Keywords in Different orders: If you have an ad group X and a keyword Y will not always work if you use the headline for the keyword Y. Using other extra keywords in the title will work much better. This testing will show you that the keyword Y is “Meditation Music” and mindsvalley used in the title as well but adding extra keywords in the title “Music for meditation” worked much better and if you analyse it is the same keyword but in diffirent order.
adwords tips
* Capitalization: This is one of the most important tip and the easiest one. Capitalize every keyword in your ad but do not capitalize the words: “in”, “and”, “on”, and those 2 words like “up”, etc… This small but powerfull tip can boost your CTR for 80%.
* Repetitive keywords: Repeating words in your ads can decrease your CTR and Conversion. In this example (taken from Mindsvalley “again”) shows that they repeated two keywords in the same ad, one in the title and one in the description “Start to”. Then they changed the title from “Start to” to “Learn to”. This tiny change boosted their CTR to +36%. Learn from this that with Google adwords there is no limit to optimize your ad even tiny changes.
adwords tips
* Think as a Google searcher: Think as one of the visitors that want to search for the keyword that you are advertising. If you are advertising the keyword “Fat loss”, what you are willing to find? I assume that something “How to loss fat”, so the user wants to learn how they can loss fat. Add in your ads “Learn How…” depends in what kind of services, product or site you are promoting. Keep splitting ads and testing to see which ad will work for you.
* The Keyword: Free: The free keyword is one of the most powefull keywords that you can add in your ads if it works with what you are advertising. If you are advertising a product, service or site that give you something free is a MUST to add it on the ad, your CTR will boost up for sure. This is an example from MindValleyLabs:
adwords tips
* Stay away from “Buy” in headlines: Many adwords advertisers believes in this, putting away the word “Buy” in the headlines. It seems that users automatically put an X in your ad when they see the keyword “buy”. In this case is good to add instead of buy, just the company name, product name or service name. For example, if you want to promote a fat loss product which is called XYZ, it will be good to just add XYZ as your headline and in the description line add the scary word “buy”.
* Feel the power of “Download” keyword: Anyone tested the Download keyword in your description or headline? This is a powerfull keyword to add in your ads. Why? The keyword download might give people the idea that they can get something very fast
* Time, Time & Time: You know that most search engine users are lazy and they want to find what they want as soon as possible. So let’s play with keywords that means times: “Today”, “Now”,…
* The Power of “Exposed” Keyword: Adding this little keyword in my headline increased my CTR by 150%. The keyword “Exposed” is a very showy word. I tried this keyword when I am promoting a product review so I add something like this: Product name review Exposed or Product Name Exposed. You can use it in many different ways…
* Include Targeted Keywords In Your Ad: When you create an ad group, the best practice is to use one or two keywords which are similar so you can add those keywords in your headline and description. Adding the targeted keywords in your ad is one of the most important things you need to do. I always add something like this: “Targetted Keyword” + Powerfull keyword (which some are mentioned above, as free, exposed…).
* Sell The Benefits: This is another “old” or “classic tip” that most of the e-books recommends, adding benefits and telling the user why your ad is better than your competitors. Here are 3 examples so you can understand better about the benefits which is important
SUCCESS ON YOUR LIFE
MR.YOGESH
